California Privacy Notice

Effective: December 14, 2022

The California Consumer Privacy Act of 2018 (CCPA) requires us to disclose categories of Personal Information we collect and how we use it, the categories of sources from whom we collect Personal Information, and the third parties with whom we share it, which we have explained in our main Privacy Policy.

In the preceding twelve months, we have collected Personal Information from you, your devices, our partners, third parties, and from categories of sources otherwise described in the "Information we get when you use our services" section of this Privacy Policy.

We are also required to communicate information about rights California residents have under California law. You may exercise the following rights:

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information we collect, use, or share; (2) purposes for which categories of Personal Information are collected or used by us; (3) categories of sources from which we collect Personal Information; and (4) specific pieces of Personal Information we have collected about you.

Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.

Right to Delete. You may submit a verifiable request to close your account and we will delete or anonymize Personal Information we have collected about you.

We do not sell the Personal Information of our users.

In the past 12 months, we have not sold your Personal Information to any other entity; and we do not and will not sell Personal Information to third parties.

We collect the following categories of Personal Information and in the past 12 months, we have disclosed these categories of Personal Information for a business purpose to affiliates, service providers and third parties, as described in the How and when we share information section of this Privacy Policy:

In the 12 months preceding the date of this Notice, we have collected personal information, and will continue to collect personal information, in the following circumstances:

• Identifiers, such as your name, username, email address, phone number, unique device identifiers, and your IP address
• when you sign up for and use any aspect of our services
• when you purchase a subscription or other product from us
• when you use the Service to build your family tree or invite others to view or edit your family tree
• when you post an obituary or share an obituary
• when you communicate with our customer support team (e.g., support tickets) or other representatives
• when you participate in any surveys or questionnaires on the Service
• when you link an account from Facebook or Google to your account on our Service, for authentication
• Personal characteristics protected by law, such as your gender and age
• Internet or electronic network activity information, such as information about your device and your use of our services
• Geo-location data, when shared through your device settings or photos
• Electronic, visual, or similar information, such as your profile picture or voice sample
• Professional or employment information when you respond to questions
• Inferences we draw or derive about users, such as your interests or preferences

How do we use Personal Information?

We use and disclose this information for the business purposes described in the, How We Use Information We Collect section in this Privacy Policy, including to: provide our Service, communicate with you to provide updates or respond to your comments and questions, audit our Service, detect security incidents and prevent fraud, debug and repair errors, maintain your account, provide customer service, process or fulfill orders, conduct research and development and other activities to improve our Service, show advertising, market our Services, and understand how users interact with our services.

How is Personal Information shared?

The personal information you provide is not shareable externally without your direct action and approval. At your direction we may share information in the follow methods.

• Family tree and archives shared with family and friends
• Obituaries configured to be searchable and publicly viewable
• Images processed by ArchivePix then shared with family and friends
• Remortal movies shared with family and friends
• We may also share (not sell) aggregated, non-personally identifiable, or de-identified information with third parties that provide services to us.

How can I exercise my rights under the CCPA?

If you want to exercise your rights under the CCPA, please contact us at privacy@archive.life or call us at 562.800.8942.

In addition to exercising these rights yourself, you may also designate an authorized agent to make these requests on your behalf.

CCPA Reporting Metrics

The CCPA requires us to disclose certain metrics about the various requests we get, such as how many specific requests we received from California residents in the last calendar year. Below are metrics regarding the CCPA requests to know, delete, and opt-out we received from California residents in the previous calendar years.

2022

Request Type	Requests Recieved	Requests Compiled with in Whole or Part	Requests Denied	Median number of days taken to respond
Requests to Know	0	0	0	0
Requests to Delete	0	0	0	0
Requests to Opt-Out	N/A	N/A	N/A	N/A